Behind the curtain
The goals, the process, the design systems and the numbers — how luxury web experiences get made in Dubai.
Aurum Palace wanted digital as grand as their lobbies. I built a scroll-driven, cinematic website where each suite unfolds like a scene — chandelier-particle WebGL intro, gold-on-black design language, and a frictionless three-tap booking flow.
+212%
Direct bookings
1.1s
Largest Contentful Paint
−38%
Bounce rate
Maison Noir's couture deserved a runway, not a catalog. I designed a headless e-commerce experience where every product page scrolls like a fashion editorial — fabric-close macro shots, silk-drape page transitions, and typography that whispers luxury.
+180%
Conversion rate
3.2x
Time on lookbook
98
PageSpeed score
Skyline Estates sold views before foundations existed. I designed a platform where the map is the homepage — 3D massing of the Dubai skyline, price-on-pin, golden-hour renders every listing, and a content engine engineered for Dubai-local search.
3.4x
Qualified leads
Top 3
Google local pack
41%
Mobile lead share
